How did F1 manage to leave heavy weights like the Premier League, NBA and UFC behind and become the fastest growing sports on social media?

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⏱ Timestamps
00:00 The Rise of F1
01:15 Old Man's Club
02:21 Rebranding F1
04:10 USP: Broadcasting
06:32 Data, Data, Data
07:50 The Future?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Video Clips: © Red Bull Media House

https://www.handelsblatt.com/u....nternehmen/it-medien

https://www.sportspromedia.com..../interviews/f1-frank

https://drivetribe.com/p/how-l....iberty-media-and-con

https://medium.com/@michaelmor....reale/lessons-in-con

https://globalmarketingprofess....or.com/the-rise-of-f

https://www.wired.co.uk/articl....e/formula-one-libert

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